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Cyclopath
Faster than light



Joined: 20 Mar 2012
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Location: Seattle
Cyclopath
Faster than light
PostMon Dec 11, 2017 10:19 am 
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I thought this was pretty dismal and interesting.  The relevance here is that we all buy hiking gear.

An unpaid contributor to the Huffington Post, also speaking on condition of anonymity because, in his words, “I would be pretty ****ed if my name got out there,” said that he has included sponsored references to brands in his articles for years, in articles on the Huffington Post and other sites, on behalf of six separate agencies. Some agencies pay him directly, he said, in amounts that can be as small as $50 or $175, but others pay him through an employee’s personal PayPal account in order to obfuscate the source of the funds. In a statement, Huffington Post said “Using the HuffPost Contributors Network to self-publish paid content violates our terms of use. Anyone we discover to be engaging in such abuse has their post removed from the site and is banned from future publication.”

...

There’s a distinct financial hierarchy at play in the ArticleHub price list. A brand mention in The New York Times costs $5,000. TechCrunch costs $4,500, Business Insider costs $3,000, and Forbes costs $1,950. A mention in the Huffington Post costs $1,700, and brand mentions in lesser-known blogs like CafeMom cost as little as $500.


https://theoutline.com/post/2563/how-brands-secretly-buy-their-way-into-forbes-fast-company-and-huffpost-stories
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Forum Index > Full Moon Saloon > How brands secretly buy their way into Forbes, Fast Company, and HuffPost stories
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