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NWtrax
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NWtrax
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PostThu May 02, 2019 10:39 am 
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JimL
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PostThu May 02, 2019 10:39 am 
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Kim Brown
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Kim Brown
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PostThu May 02, 2019 10:57 am 
From the Xcut article, “People want to hang out and get together in the evenings and learn about mountain stuff,” Summers says.. “This was [...] where the real climbers went — the actual climbers, not the general public who's trying to learn about the outdoors.They go to REI." Polarizing remark; it contradicts the woman they interviewed who said 2nd Ascent was kind and helped her with her first hiking boots and raincoat. Interesting that the minimum wage hike was mentioned as a factor. I've heard rumbles about that time and again.

"..living on the east side of the Sierra world be ideal - except for harsher winters and the chance of apocalyptic fires burning the whole area." Bosterson, NWHiker's marketing expert
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rossb
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PostThu May 02, 2019 1:32 pm 
I'm guessing it mostly had to do with the expansion. Unfortunately this is really common. Your core business is doing OK, but then you stretch yourself too thin by opening up new stores. I'm not saying retail is doing great, but Pro Mountain Sports and ProSki (both somewhat specialized sporting good stores) are still around. I'm pretty sure there are lots of bike shops in town as well. I just think it is shame, especially if you are in cross country skiing. I can't really think of any store that is very good in that category. ProSki is great for backcountry, but not cross country. REI has some gear, but not too much (they have more skis and boots designed for lift skiing than cross country skiing).

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neek
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neek
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PostThu May 02, 2019 2:26 pm 
Sad how it went down. I die a little every time I set foot in REI. You expect this from an Internet startup, not an established business.

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JimK
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PostWed Jun 26, 2019 9:42 pm 
Looks like it is back from the dead! Outdoor Ascent Is Coming Back

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