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MtnGoat Member
Joined: 17 Dec 2001 Posts: 11992 | TRs | Pics Location: Lyle, WA |
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MtnGoat
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Tue Jun 06, 2017 11:13 am
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Clever marketing to a niche group ...Fuji Heavy Industry does social work!
I think this is pretty cool given Japan's reputation as very socially conservative. I had no idea the marketing was intentional
Quote: | In the 1990s, Subaru’s unique selling point was that the company increasingly made all-wheel drive standard on all its cars. When the company’s marketers went searching for people willing to pay a premium for all-wheel drive, they identified four core groups who were responsible for half of the company’s American sales: teachers and educators, health-care professionals, IT professionals, and outdoorsy types.
Then they discovered a fifth: lesbians. “When we did the research, we found pockets of the country like Northampton, Massachusetts, and Portland, Oregon, where the head of the household would be a single person—and often a woman,” says Tim Bennett, who was the company’s director of advertising at the time. When marketers talked to these customers, they realized these women buying Subarus were lesbian. |
How Subarus Came to Be Seen as Cars for Lesbians
Diplomacy is the art of saying 'Nice doggie' until you can find a rock. - Will Rogers
Diplomacy is the art of saying 'Nice doggie' until you can find a rock. - Will Rogers
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Steve Phlogiston Purveyor
Joined: 29 Jan 2002 Posts: 769 | TRs | Pics Location: Bothell |
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Steve
Phlogiston Purveyor
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Thu Jun 15, 2017 6:09 pm
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Most corporations don't care who you are, as long as they can make money off you.
Despair is only for those who see the end beyond all doubt.
Despair is only for those who see the end beyond all doubt.
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MtnGoat Member
Joined: 17 Dec 2001 Posts: 11992 | TRs | Pics Location: Lyle, WA |
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MtnGoat
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Fri Jun 16, 2017 8:06 am
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Well that's kinda the point, isn't it? Make money by trading you something you agree you want.
What I thought was interesting is their deft targeting of a burgeoning subculture which isn't usually on the radar of conservative japanese heavy industry
Diplomacy is the art of saying 'Nice doggie' until you can find a rock. - Will Rogers
Diplomacy is the art of saying 'Nice doggie' until you can find a rock. - Will Rogers
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Slim This space for rent
Joined: 31 Aug 2004 Posts: 560 | TRs | Pics Location: Falling off a turnip truck |
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Slim
This space for rent
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Fri Jun 16, 2017 9:51 am
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That was an interesting article. And also targeting School Teachers, IT Professionals, and Outdoorsy types.
I fall into two of those categories and I own a Subaru so I guess they know what they're doing or maybe I'm just a sucker.
~Slim
"Lean mean money-making-machines serving fiends"
"Lean mean money-making-machines serving fiends"
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trestle Member
Joined: 17 Aug 2008 Posts: 2093 | TRs | Pics Location: the Oly Pen |
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trestle
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Sun Jun 18, 2017 7:38 am
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Steve wrote: | Most corporations don't care who you are, as long as they can make money off you. |
Actually, the more they know you, the more they can make off of you. Customer identification is absolutely critical for any corporation.
"Life favors the prepared." - Edna Mode
"Life favors the prepared." - Edna Mode
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Ski ><((((°>
Joined: 28 May 2005 Posts: 12831 | TRs | Pics Location: tacoma |
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Ski
><((((°>
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Sun Jun 18, 2017 7:44 am
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^ Really enjoyed hearing the news broadcast a week or so back about marketing firms literally tracking consumers' whereabouts by the GPS signals emanating from their smart phones and then broadcasting to them announcements about special deals at retailers they had just visited or were in their immediate proximity.
Suckersssssssssssssssssssssssssssssssssssssssss!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
give me a call
"I shall wear white flannel trousers, and walk upon the beach.
I have heard the mermaids singing, each to each."
"I shall wear white flannel trousers, and walk upon the beach.
I have heard the mermaids singing, each to each."
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Backpacker Joe Blind Hiker
Joined: 16 Dec 2001 Posts: 23956 | TRs | Pics Location: Cle Elum |
I wish those bastards would import their boxer diesel (Subaru Outback) to the US.
"If destruction be our lot we must ourselves be its author and finisher. As a nation of freemen we must live through all time or die by suicide."
— Abraham Lincoln
"If destruction be our lot we must ourselves be its author and finisher. As a nation of freemen we must live through all time or die by suicide."
— Abraham Lincoln
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Chico Member
Joined: 30 Nov 2012 Posts: 2500 | TRs | Pics Location: Lacey |
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Chico
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Tue Jun 20, 2017 11:05 pm
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Backpacker Joe wrote: | I wish those bastards would import their boxer diesel (Subaru Outback) to the US. |
Would probably have to pull a Volkswagen!
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Chico Member
Joined: 30 Nov 2012 Posts: 2500 | TRs | Pics Location: Lacey |
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Chico
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Tue Jun 20, 2017 11:06 pm
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Ski wrote: | give me a call |
Innovative use of what appears to be a porta-potty!
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Ski ><((((°>
Joined: 28 May 2005 Posts: 12831 | TRs | Pics Location: tacoma |
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Ski
><((((°>
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Wed Jun 21, 2017 2:09 am
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plans
"I shall wear white flannel trousers, and walk upon the beach.
I have heard the mermaids singing, each to each."
"I shall wear white flannel trousers, and walk upon the beach.
I have heard the mermaids singing, each to each."
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Randito Snarky Member
Joined: 27 Jul 2008 Posts: 9513 | TRs | Pics Location: Bellevue at the moment. |
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Randito
Snarky Member
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Wed Jun 21, 2017 3:56 am
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Chico wrote: | Backpacker Joe wrote: | I wish those bastards would import their boxer diesel (Subaru Outback) to the US. |
Would probably have to pull a Volkswagen! |
Two things:
1) Fuel prices in the US are so low compared to yurp and Japan, so the US market for super high mileage diesels is pretty small.
2) The EPA regulations that VW violated are unique to the US. In fact the NOX regulations seem almost taylor made to exclude the small high efficiency diesels made by VW, Subaru, Toyota, etc for other markets. Yurp and Japan has much greater population density, yet their environmental protection agencies see fit to permit them. I wonder whether these regulations are really intended to protect public health or are they there to protect sales of gasoline?
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trestle Member
Joined: 17 Aug 2008 Posts: 2093 | TRs | Pics Location: the Oly Pen |
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trestle
Member
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Wed Jun 21, 2017 12:23 pm
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America excels in political protection of favored industries and corporations.
"Life favors the prepared." - Edna Mode
"Life favors the prepared." - Edna Mode
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Bedivere Why Do Witches Burn?
Joined: 25 Jul 2008 Posts: 7464 | TRs | Pics Location: The Hermitage |
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Bedivere
Why Do Witches Burn?
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Fri Jul 14, 2017 7:56 pm
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Ski wrote: | plans |
If I had been drinking coffee it would now be sprayed all over my keyboard and monitor...
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Pyrites Member
Joined: 16 Sep 2014 Posts: 1884 | TRs | Pics Location: South Sound |
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Pyrites
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Sat Jul 15, 2017 11:46 am
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Ski wrote: | plans |
There isn't just a problem of failing to look at the other elevation drawings, or to consider intent. There is a fault in this one as it stands. Where's the railing on the landing?
Keep Calm and Carry On?
Heck No.
Stay Excited and Get Outside!
Keep Calm and Carry On?
Heck No.
Stay Excited and Get Outside!
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Malachai Constant Member
Joined: 13 Jan 2002 Posts: 16092 | TRs | Pics Location: Back Again Like A Bad Penny |
That is what happens when you have Escher draw up your plans.
I actually had a case like this where the homeowner drew up his own plans including a two foot step in the roofline wher the pen slipped or something. The builder built it without asking and the roof included the step.
"You do not laugh when you look at the mountains, or when you look at the sea." Lafcadio Hearn
"You do not laugh when you look at the mountains, or when you look at the sea." Lafcadio Hearn
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