[MtnGoat]

Clever marketing to a niche group ...Fuji Heavy Industry does social work! I think this is pretty cool given Japan's reputation as very socially conservative. I had no idea the marketing was intentional

[Steve]

Most corporations don't care who you are, as long as they can make money off you.

[MtnGoat]

Well that's kinda the point, isn't it? Make money by trading you something you agree you want. What I thought was interesting is their deft targeting of a burgeoning subculture which isn't usually on the radar of conservative japanese heavy industry

[Slim]

That was an interesting article. And also targeting School Teachers, IT Professionals, and Outdoorsy types. I fall into two of those categories and I own a Subaru so I guess they know what they're doing or maybe I'm just a sucker. ~Slim

[trestle]

[Ski]

^ Really enjoyed hearing the news broadcast a week or so back about marketing firms literally tracking consumers' whereabouts by the GPS signals emanating from their smart phones and then broadcasting to them announcements about special deals at retailers they had just visited or were in their immediate proximity. Suckersssssssssssssssssssssssssssssssssssssssss!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

give me a call

[Backpacker Joe]

I wish those bastards would import their boxer diesel (Subaru Outback) to the US.

[Chico]

[Chico]

[Ski]

plans

[Randito]

[trestle]

America excels in political protection of favored industries and corporations.

[Bedivere]

[Pyrites]

[Malachai Constant]

That is what happens when you have Escher draw up your plans. I actually had a case like this where the homeowner drew up his own plans including a two foot step in the roofline wher the pen slipped or something. The builder built it without asking and the roof included the step.