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thunderhead
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The woke quotes all over the stores and the political activism is also a great way for the market leader to maintain its position and not alienate any customers. Very wise.
 benjohnson
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Malachai Constant
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The woke quotes are fir their base, non woke go to Cabelas or Bass. Not that there is anything wrong with that.
"You do not laugh when you look at the mountains, or when you look at the sea." Lafcadio Hearn
"You do not laugh when you look at the mountains, or when you look at the sea." Lafcadio Hearn
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thunderhead
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I agree there is a bit of seperation between the two customer bases but I think REI is big enough that its still a mistake to enter politics at all. Plenty of tech bros with money around that will casually drop a few k on outdoor toys and might not be left-leaning. Plenty of REIs in politically mixed suburbs.
Politics can inspire those aligned with you, and might be wise for a smaller business for whom alienating a certain fraction of customers is fine so long as they gain more from the political advertising, but your market leaders generally want to keep all their customers, alienating as few as possible. Best to stay out of politics when you allready are a dominant player. Bud light and tesla made this mistake too.
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benjohnson
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Even if I agree with a company's quotes or stances, I don't appreciate them spending money on things that don't enhance their products or services. When a company indulges in odd hobbies, it often means that their competitors who don’t have such distractions hold a competitive edge.
It's an error to restrict this critique to just 'woke' companies. Any business that diverts significant resources to trivial pursuits is squandering them. Take, for instance, Bud Light on one end and the Parler social network on the other.
thunderhead
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Cyclopath
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Joined: 20 Mar 2012
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Cyclopath
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 Fri May 17, 2024 7:29 pm |
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| thunderhead wrote: | | The woke quotes all over the stores and the political activism is also a great way for the market leader to maintain its position and not alienate any customers. Very wise. |
Customers who are afraid of "woke" can't afford to shop at REI, so that's not a problem for them.
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Cyclopath
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Cyclopath
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Fri May 17, 2024 7:30 pm |
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Context:
Most brick and mortar retail is struggling right now.
dave allyn
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Chief Joseph
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Joined: 10 Nov 2007
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| Malachai Constant wrote: | | The woke quotes are fir their base, non woke go to Cabelas or Bass. Not that there is anything wrong with that. |
No wonder I don't like REI.
| Cyclopath wrote: | | Context:
Most brick and mortar retail is struggling right now. |
Just like Walmart put a lot of small businesses out of business, Amazon is now the front runner in that regard. Things change, adapt or perish.
Go placidly amid the noise and waste, and remember what comfort there may be in owning a piece thereof.
Go placidly amid the noise and waste, and remember what comfort there may be in owning a piece thereof.
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Snowshovel
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| Cyclopath wrote: | | Customers who are afraid of "woke" can't afford to shop at REI, so that's not a problem for them. |
Good one
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Cyclopath
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Cyclopath
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Sat May 18, 2024 12:04 pm |
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Anniversary sale is on now. I'm getting some recovery sandals. 
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Lazyhiker
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| Chief Joseph wrote: | | No wonder I don't like REI. |
| Chief Joseph wrote: | | Just like Walmart put a lot of small businesses out of business, Amazon is now the front runner in that regard. Things change, adapt or perish. |
I always thought Chief Joseph would be a woke liberal
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domaz
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domaz
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Sun May 19, 2024 8:56 am |
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Can we stop using "woke" like it actually means anything? Dog whistle garbage.
treeswarper, trestle  Ski
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Snowshovel
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treeswarper Ski
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Lazyhiker
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I don’t use the word in conversation, I think it’s stupid and lazy. There’s plenty of words that could convey what “woke” means.
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Chief Joseph
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Joined: 10 Nov 2007
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Location: Verlot-Priest Lake |
| Cyclopath wrote: | | Context:
Most brick and mortar retail is struggling right now. |
| Lazyhiker wrote: | | Chief Joseph wrote: | | No wonder I don't like REI. |
| Chief Joseph wrote: | | Just like Walmart put a lot of small businesses out of business, Amazon is now the front runner in that regard. Things change, adapt or perish. |
I always thought Chief Joseph would be a woke liberal |
Not even close, although I did take a survey that stated that I was liberal in some ways, but mainly conservative.
Go placidly amid the noise and waste, and remember what comfort there may be in owning a piece thereof.
Go placidly amid the noise and waste, and remember what comfort there may be in owning a piece thereof.
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Cyclopath
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Cyclopath
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Sun May 19, 2024 1:14 pm |
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A lot of people talk about how The Free Market is the best thing ever, until a company caters to somebody else.
| benjohnson wrote: | | Even if I agree with a company's quotes or stances, I don't appreciate them spending money on things that don't enhance their products or services |
Like advertising? I would prefer that all of that money went into R&D instead of marketing too, but since other stores exist, that's not how things work.
Inspirational quotes in the stores and the catalogues and on social media are all marketing, and they're cheaper than Google Ad Services.
All the inclusivity stuff is marketing. They're literally saying "we want your money even if you're not a traditional hiker." They've been losing money for a couple years now, and more customers equals more money. It isn't anything tricky or underhanded, it's just the traditional trying to get as much money from as many people as possible that we all know and love, aka The Free Market.
It's amazing that anybody would have a problem with this.
dave allyn
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